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The value delivery map at the left shows the high level
positions of value add magnitude for eight corporations. Each different corporation is a separate
color. Power- Overall alignment and economic value contribution of the entire team. Market- Marketing head and team EVA contribution. Investment- Financial Allocation head and/or committee EVA contribution. Process Adaption- Process reengineering owners value delivery contribution. Profit- Chief Operating Officer or President contribution. Regeneration-Human Resources contribution (Org Learning and/or R&D ). |
The bottom of this page includes an animated graphic showing the combination of responsibilities
depicted in the approach.
| Value Cascades Downward and Accumulates Upward Identity of the participants in the graphic. Market=Marketing Team, Balance=CEO, Foresight=Finance Committee,Front Office =Marketing and Sales Mgmt, Back Office=Production and Supply, Revenue Priority=Sales Leader, Expense=CFO, Information Systems=CIO...... |
Careful! The colors are reused and the companies whose edges are represented here are different from those above. The overall
cost leader(s) are shown as those with the strongest "Back Office" and there are several close contenders.
HOWEVER, none of these companies contend for profit leadership because of severe structural weakness in the other
competitive edge requirements.
Although not identified here the individual company is known and so it follows that the CEO, CFO, CIO, Human Resources Officer, Production Officer, Supply Officer and so on are all known by name. The contributions of each team to Economic Value Add (EVA) are clearly known. Most surprising is the ability to accomplish all this for any enterprise in any country. Most shocking is that no visitation is required. All is accomplished remotely!!
THE Cost Leader
THE Process Leader (Best Business Practices)
THE Price Leader
THE Supply Chain Leader
THE Reengineering Leader
THE Edge Leader ( Competitive Edges)
THE Org Learning Leader
THE Information Systems Leader
THE Economic Value Creation Leader
THE Knowledge Leader
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Here is how it looks.
Company Color Legend
Lyondell Petrochemical E I DuPont DeMours
Mapco Inc
Amoco Corp (Amoco)
Holly Corp
Shell Oil
Diamond Shamrock Inc